R_content creation

The main task of this on-going project was to unify and strengthen Riverse’s social platforms. Previously this popular Toronto-based Pop/R&B music group didn’t have a strong visual presence on their social channels, which provided me with the opportunity to develop a unique graphic language that properly represented the group and stood out amongst the noise on a variety of platforms.

Different treatments were used depending on the content and channel but always played into the group’s bold and energetic personalities.

involvement: principal designer, layout, typography, photo editing, art direction, motion graphics